Scale & Strategy
his is Scale & Strategy, the newsletter that gets you so jittery with excitement people will think you’ve just chugged Red Bull concentrate!
Here’s what we got for you today:
- Amazon and Best Buy Are Expanding Ad Opportunities
- TikTok’s New In-App Scheduling and Lemon8’s Rising Potential
- Will Delta’s AI Make Flying Less Stressful?
- 5 Ways to Optimize Your E-Commerce Pages
Amazon and Best Buy Are Expanding Ad Opportunities
Just like post-holiday belt adjustments, these platforms are stepping it up.
Amazon’s new ad service: The retail giant has launched Amazon Retail Ad Service in the U.S., allowing advertisers to display their ads across Amazon’s ecosystem.
Ads can appear in search results, product pages, and other prime real estate, with customizable elements and access to Amazon’s robust reporting tools.
The trade-off? Amazon collects data to refine its tech, while advertisers enjoy better ad placement and measurement. Sounds like a win-win.
Meanwhile, at Best Buy: The retailer is gearing up to launch a third-party marketplace later this year, also U.S.-exclusive for now.
This platform will give 200M Best Buy customers access to advertising features, creating new opportunities for electronics-adjacent brands—think phone cases, outdoor living, and wellness products.
Best Buy may also offer unique perks, like less competition, tailored ad placements, and premium homepage visibility. For certain brands, it could be a compelling alternative to Amazon.
Something to consider as these two retail powerhouses ramp up their ad game.
TikTok’s New In-App Scheduling and Lemon8’s Rising Potential
TikTok is turning into the Swiss Army knife of social media tools.
Convenience boost: TikTok’s Studio management tool now includes in-app post scheduling, making it easier to organize and publish content without relying on third-party tools.
Since TikTok Studio already offers analytics and monetization features, this addition makes managing everything in one place a breeze—like having your phone, coffee, and water all within reach.
The rise of Lemon8: Creators are keeping an eye on Lemon8, and for good reason. With TikTok facing a potential U.S. ban, Lemon8 is positioning itself as the next big thing, even sponsoring posts on TikTok to attract users.
Though Lemon8 is still a Chihuahua compared to TikTok’s Great Dane, a user surge could be imminent. If you’re already creating Instagram and TikTok-friendly content, sharing it on Lemon8 might be a smart move.
When life gives you Lemon8… why not squeeze out more reach?
Will Delta’s AI Make Flying Less Stressful?
Delta Air Lines celebrated its 100th anniversary in style, unveiling its vision for a more personalized and seamless travel experience during a keynote at CES.
Held at the iconic Sphere, the event featured star appearances from Viola Davis and Tom Brady and included exciting announcements spanning partnerships and tech innovations.
Here’s what stood out:
- New partnership: Delta has teamed up with Uber, replacing Lyft as its official rideshare provider.
- Enhanced perks: SkyMiles members now enjoy free YouTube Premium on in-flight entertainment systems.
- Global free Wi-Fi: By the end of 2024, free Wi-Fi will be available across Delta’s fleet.
The Big Reveal: Delta Concierge
The highlight of the keynote was Delta Concierge, an AI-powered assistant integrated into the Fly Delta app.
This digital assistant aims to improve the entire travel experience by offering:
- Personalized recommendations: Tailored insights based on your preferences.
- Real-time updates: Immediate notifications on delays, gate changes, and more.
- Smart solutions: Practical advice, like recommending faster transfer options—potentially including Joby air taxis in the future.
By addressing common air travel frustrations like uncertainty and inefficiency, Delta Concierge could transform how travelers plan and navigate their journeys.
Why It Matters:
Delta has a solid track record of delivering on ambitious promises. For example, the airline’s 2022 commitment to fast, free Wi-Fi is nearly fulfilled, with the entire fleet set to be connected by the end of this year.
The company also emphasized user privacy, requiring customers to opt in and ensuring data is securely protected.
Delta’s CEO, Ed Bastian, called the AI technology a “game-changer,” with phased rollouts planned for 2024.
The Future of Air Travel
While features like booking air taxis may seem far off, Delta’s vision of intuitive, AI-driven travel could set a new industry benchmark.
Imagine booking an air taxi as effortlessly as calling an Uber. Is it closer to 2025… or 2035?
Stay tuned—this could redefine the skies.
5 Ways to Optimize Your E-Commerce Pages
Ranking high on Google is like winning a popularity contest—only the most “liked” websites get the crown.
But how do you make your site stand out and attract those clicks? By optimizing your pages for both users and search engines.
some expert tips:
1. Strengthen Internal Linking and Site Structure
While external links are valuable, they’re tough to control. Focus on what you can manage—your site structure.
Internal links help search engine crawlers navigate your website. Link product pages to relevant blog posts, category pages, and complementary products to improve discoverability.
2. Add User-Generated Content and Reviews
Customer reviews and user-generated content do double duty: they build trust with shoppers and signal activity to Google.
Fresh, authentic content encourages potential buyers and makes your site more likely to appear in search results. Bonus: happy customers might even create new content for you.
3. Implement Structured Data and Product Schema
Search engine crawlers love details. Structured data and product schema—like pricing, availability, and reviews—help search engines understand your products and connect them with the right audience.
This also increases your chances of appearing as a rich snippet at the top of search results.
4. Make Purchasing Easy
Want more sales? Make buying effortless.
Position your buy button above the fold (before users scroll) and include key details like shipping times to boost purchase confidence.
5. Optimize Title Tags and Meta Descriptions
Include target keywords in critical areas like title tags, meta descriptions, and product descriptions to improve visibility and relevance.
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