The ICP Paradox: Why Going Niche Early Ignites Startup Success

Scale & Strategy This is Scale & Strategy, the newsletter that’s more rewarding than the first click click of the barbecue tongs at a summer cookout. Here’s what we got for you today: The ICP Paradox: Why Going Niche Early Ignites Startup Success The ICP Paradox: Why Going Niche Early Ignites Startup Success Choosing a radically specific Ideal Customer Profile (ICP) feels counterintuitive to most founders. You want as many customers as possible, so why turn anyone away? It feels scary. But...