This is Scale & Strategy, your friendly neighborhood ‘business information sponge’ (squeeze us out daily → get smarter about BizOps).
Here’s what we got for you today:
How to Make Meta AI-Powered Reels in 10 Minutes
Why You Should Un-AI Your Marketing (and How to Do It)
How to Make Meta AI-Powered Reels in 10 Minutes
Creating Instagram Reels that actually look good used to take hours — editing, syncing, polishing… all of it.
Now, with Meta’s AI tools, you can produce polished, high-performing Reels in about the same time it takes to brew your morning coffee.
The AI handles transitions, captions, color correction, and timing — so you can focus on storytelling and brand.
Here’s the quick playbook Andrew Smith shared for turning Reels around fast (even if you’ve never touched an editing app):
Plan your content – Spend one minute outlining your idea. Keep it simple: hook, point, CTA.
Capture or pick clips – Use fresh footage or pull from your existing library.
Drop it into Instagram’s Reel editor.
Let the AI do its work – It’ll auto-sync clips to music, clean up transitions, and balance colors.
Add your personal touches – Layer in your brand voice with custom text, CTAs, or AR effects. This is what separates “content” from something that actually connects.
Preview, caption, and post. Keep your caption snappy and include relevant hashtags. Done.
For extra speed or precision, try Meta-compatible editing tools and manage scheduling and analytics through Meta Business Suite.
Pro tip: Hook your viewers in the first three seconds and use trending sounds (Meta’s AI can suggest them). Post during peak engagement windows and use AI tools for smarter hashtag selection.
That’s it — by the time your coffee’s ready, your next viral Reel could be, too.
The perfect email is useless in a spam folder. This suite guarantees maximum deliverability
You’ve built the list and crafted the copy.
You’ve designed a stunning email in your ESP.
Then you hit send, and… crickets. Opens are low, clicks are embarrassing, and the only replies you get are bounce notifications.
Sending to a bad list is more than wasted effort. It’s a direct threat to your sender reputation that risks drowning future campaigns in spam and promotion folders.
They provide 99.6% accurate email validation, inbox placement testing, blacklist monitoring, and more, so you can send with absolute certainty and get a bigger ROI from your emails.
Why You Should Un-AI Your Marketing (and How to Do It)
AI makes marketing faster — but sometimes, it makes it worse.
As Jay Schwedelson points out, over-relying on AI’s default phrasing and tone can quietly destroy your performance metrics. Open rates, CTRs, engagement — all can drop when your copy starts sounding like it came from ChatGPT.
Here’s what the data shows:
These words are killing your open rates:
“Webinar” → down 16%
“Unlock” → down 14%
“Act Now” → down 12%
Let’s be honest — “webinar” was boring before AI even got to it. Time to get more creative.
And these words are tanking your clicks:
“Submit” → down 14% CTR
“Unlock” → down 11% CTR
“Find Out More” → down 11% CTR
If your CTA sounds like a government form, your audience is already checked out.
Also… that em dash? It’s an AI tell. ChatGPT loves the long dash — it uses it in 40–60% of posts, compared to less than 10% for humans. Using one in your opening line can drop engagement by 17%. It’s basically a flag that says “a robot wrote this.”
And don’t forget emojis. The green checkmark ✅ and party popper 🎉 — AI’s favorite duo — can tank your open rates by up to 12% when placed at the start of a subject line.
The takeaway: AI is great for brainstorming, but terrible at originality. Use it to get ideas flowing, not to write your final draft. Edit ruthlessly, add human quirks, and strip out the generic stuff before you hit send.
That’s how you stand out in a feed full of AI sameness.
That’s it for today and as always It would mean the world to us if you help us grow and share this newsletter with other operators.
Our mission is to help as many business operators as possible, and we would love for you to help us with that mission!
This newsletter is a publication of Vector Research Partners (v4rp.com), a data and insights firm powering diligence and growth strategies for top operators and investors.
