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Google launches Gemini Enterprise: the all-in-one AI workspace
Gating in the AI Era: What to Hide, What to Show, and Why It Matters
Google launches Gemini Enterprise: the all-in-one AI workspace
Google just unveiled Gemini Enterprise, a unified platform that brings all its workplace AI tools under one roof — letting employees build, deploy, and manage AI agents without writing a single line of code.
Here’s what’s inside:
Combines no-code agent builders with a suite of prebuilt assistants for research, coding, and customer support.
Connects securely to company data across platforms and apps.
Includes an agent marketplace featuring thousands of partner-built solutions.
Pricing starts at $30/month per user for the Enterprise plan, or $21/month for the Business tier with fewer features and less cloud storage.
Why it matters: Google and Amazon (with its new Quick Suite) are both racing to make AI tools native to daily workflows — not siloed in separate apps. The next frontier isn’t just about who has the best model, but who can strip out the most friction from how teams actually work.
Improve your Google Ads performance—work 1:1 with an ex-Googler with 18 years of proven results
Every campaign is built and managed directly by ex-Googler and founder Mike Kowieski, who helped build the very ad products businesses rely on today and has overseen more than $1B in ad spend.
With Lighthouse, it’s 1:1. There are no handoffs, no layers of account managers, and no wasted budget: just senior-level strategy and hands-on execution from day one.
Gating in the AI Era: What to Hide, What to Show, and Why It Matters
The age-old marketing question — to gate or not to gate — just got rewritten by AI.
Carolyn Shelby argues that AI-driven search has blown up the old rules. Tools like AI Overviews and Copilot don’t just crawl your content — they synthesize it. If your best insights are locked behind a form, AI can’t see them, and your brand gets erased from the answer layer where authority is now built.
Here’s the brutal truth: if your competitors make their insights public, AI will treat them as the expert — not you. In the AI era, invisibility is the new irrelevance.
What to show: Ungate anything that defines or establishes your brand’s authority — executive summaries, FAQs, pricing, author bios, and definitions. Think of these as your “brand fingerprint.” If they’re hidden, AI can’t recognize or trust you.
Give away abstracts, key findings, and methodologies from reports. That’s what gets you cited by AI and surfaced in synthesized results.
What to gate: Keep the deep dives gated — full reports, templates, data tables, or detailed case studies. The modern play is conditional gating: ungate enough to build credibility and visibility, then gate the rest for true intent signals.
Watch out for stealth gates: “Read more” toggles, expandable tabs, or PDFs that require a click might as well be invisible. AI crawlers don’t click buttons. If it’s not visible on page load, it doesn’t exist to them.
The old logic said, “If someone wants it badly enough, they’ll fill out the form.” AI doesn’t want it that badly.
To stay visible, make sure your trust-building content — the stuff that signals authority — is fully open and easy to parse. Gate for leads, sure. But ungate for relevance.
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This newsletter is a publication of Vector Research Partners (v4rp.com), a data and insights firm powering diligence and growth strategies for top operators and investors.
