background

Scale & Strategy

5x weekly newsletter join 95,000+ readers! At Scale & Strategy We are all about Entrepreneurship, Business Strategy, Technology, and marketing.

How to Tell If Google’s AI Max for Search Is Actually Pulling Its Weight

Scale & Strategy This is Scale & Strategy. We are back! Hope everyone who celebrates dad a Happy Turkey day! Here’s what we got for you today: How to Tell If Google’s AI Max for Search Is Actually Pulling Its Weight AI Chatbots Want to Handle Your Holiday Shopping How to Tell If Google’s AI Max for Search Is Actually Pulling Its Weight Ever since the beta started eating budgets, everyone’s been trying to decode what AI Max is doing behind the curtain. Ginny Marvin laid out what it is, and Anu...

What we learned from 180 Google Ads

Scale & Strategy together with Billo This is Scale & Strategy, the heart rate monitor of business newsletters (we help you check the market’s pulse). Here’s what we got for you today: What we learned from 180 Google Ads Altman senses ‘rough vibes’ as Google pulls ahead What we learned from 180 Google Ads A study from WordStream broke down 180 top-ranked Google Ads to see what actually moves the needle. The patterns are about as straightforward as it gets. “Today” dominates. It showed up in...

AI regulation is turning into a full-contact sport

Scale & Strategy together with Vanta This is Scale & Strategy, the hydraulic press of business newsletters (we pack everything you need to know into an easy daily read). Here’s what we got for you today: AI regulation is turning into a full-contact sport Google drops Nano Banana Pro, its next-gen imaging model AI regulation is turning into a full-contact sport The AI policy landscape is getting messier by the hour. The Trump Administration is reportedly weighing an executive order that would...

Protecting your PPC budget from competitor brand terms

Scale & Strategy together with Peec AI This is Scale And Strategy, the daily newsletter that’s like a BizOps piñata - whack it open and savor the sweet, sweet pieces of knowledge. Here’s what we got for you today: Protecting your PPC budget from competitor brand terms Kids shouldn’t use chatbots for mental health — but they’re going to anyway Protecting your PPC budget from competitor brand terms Watching budget meant for high-intent users get siphoned off by competitor searches is brutal....

AI coding tools are pulling in serious capital.

Scale & Strategy together with ZeroBounce This is Scale & Strategy, the newsletter that catches you up like a blue shell in Mario Cart. Here’re the quick highlights from the week: AI coding tools are pulling in serious capital. OpenAI is starting to feel the weight of its own ambition. AI coding tools are pulling in serious capital. Lovable, the Sweden-based “vibe coding” platform, is reportedly raising at a $6 billion valuation, per Forbes. That jump follows its $1.8 billion valuation after...

Phase out these Google Ads tactics in 2026

Scale & Strategy together with Vanta This is Scale & Strategy, the hydraulic press of business newsletters (we pack everything you need to know into an easy daily read). Here’s what we got for you today: Use Claude to clean up your business finances Use Claude to clean up your business finances Here’s a quick walkthrough on turning your messy finance folders into a clean, usable dashboard with Claude. No accountant. No twelve-tab spreadsheet nightmare. Just a simple workflow that gives you a...

A tactical, usable guide to managing up (minus the therapy-speak)

Scale & Strategy together with Peec AI This is Scale And Strategy, the daily newsletter that’s like a BizOps piñata - whack it open and savor the sweet, sweet pieces of knowledge. Here’s what we got for you today: A tactical, usable guide to managing up (minus the therapy-speak) Everyone loves the cliché: “People don’t quit jobs, they quit managers.” Cute line. Half-true. The reality is messier. Manager–report dynamics are a two-player game, and most people wildly overestimate how much they...

Anthropic disrupts first major AI-orchestrated cyberattack

Scale & Strategy together with Levanta This is Scale & Strategy, the newsletter that sends you killer insights, so you’re always the most interesting one in the group chat. Here’s what we got for you today: Which LinkedIn Ads combos actually work? Anthropic disrupts first major AI-orchestrated cyberattack Which LinkedIn Ads combos actually work? 95% of your buyers aren’t ready to buy right now. That’s the game. Which is why full-funnel isn’t optional anymore. LinkedIn’s data shows it’s not...

6 steps to writing emails people actually open and act on

Scale & Strategy together with Notion This is Scale & Strategy, the map and compass of business newsletters (we show you what's ahead). Here’s what we got for you today: 6 steps to writing emails people actually open and act on Blue Origin Launches Its First NASA Mission, Lands Rocket Booster 6 steps to writing emails people actually open and act on Your inbox is chaos, and so is everyone else’s. If you want your emails to actually get clicked instead of dumped into the void, Joe Cunningham...

Go Deep to Build Fast: A Research Thinking Toolkit for Founders

This is Scale & Strategy, the ‘bifocal glasses’ of BizOps newsletters (we bring everything into focus). Here’s what we got for you today: Go Deep to Build Fast: A Research Thinking Toolkit for Founders There’s a dangerous mirage in the AI era: mistaking speed for traction. Anyone can spin up an MVP in an afternoon, but that shortcut often skips the hardest and most important work — figuring out why you’re building something and who it’s for. You can ship fast and still end up with a product...