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AI Marketing: ChatGPT learns to “watch,” and Claude 3.5 gets a glow-up
\nIt can “read,” it can “listen,” and now… it can kinda “watch.”
\nOpenAI is rolling out real-time video analysis to ChatGPT’s Advanced Voice Mode for Plus, Team, and Pro users. This means ChatGPT can now identify objects, share screens, and even help you solve math problems on the fly. Need help analyzing a video ad creative or generating a transcript? Boom, done.
\nBut fair warning: you might need to cross your fingers it doesn’t crash mid-analysis.
\nRollout schedule:
\nCan’t wait that long? Enter Anthropic’s Claude 3.5 Haiku.
\nNow available to everyone, Claude’s chatbot can analyze images, process files faster than a caffeine-fueled intern, and even work its magic with real-time edits using Claude Artifacts. Bonus points for offering competitive API pricing while giving bigger models a run for their money.
\nIn short, the AI game just got more interesting. Stay tuned… or let the bots explain it for you.
\n9 Loyalty Program Strategies That Actually Work (And Won’t Make Your Customers Roll Their Eyes)
\nExample: Starbucks Rewards
Starbucks nailed it with their no-frills system. Spend money, earn stars. Stars equal free coffee, snacks, and exclusive perks. Bonus points for adding tiered memberships to sweeten the deal. Fun fact: Starbucks loyalty members drive 40% of its U.S. revenue.
Example: Sephora’s Beauty Insider Program
Sephora’s three-tiered system (Insider, VIB, and Rouge) makes customers feel like queens (or kings). Higher tiers mean more perks, and 80% of Sephora’s U.S. sales come from loyalty members. That’s not just pretty—it’s genius.
Example: Amazon Prime
Prime isn’t just a loyalty program—it’s an addiction. With perks like free shipping, Prime Video, and exclusive deals, Amazon’s got its customers hooked. And 90% of Prime members renew annually, so clearly, it’s working.
Example: NikePlus Membership
NikePlus makes fitness a game with challenges, rewards, and exclusive product drops. Members feel like part of a cool, sweaty club—and that’s priceless.
Example: TOMS Passport Rewards
TOMS lets members use points to support social causes, aligning perfectly with the brand’s mission. It’s loyalty with a side of feel-good vibes.
Example: Target Circle
Target’s loyalty program lives in their app, offering personalized deals, cash back, and charity support options. With 80 million members, it’s clear customers love the convenience.
Example: Dunkin’s DD Perks
Dunkin’ keeps it simple: earn points, get free drinks. The quick turnaround keeps members happy, and DD Perks users spend 20% more than non-members. Not bad for a coffee run.
Example: American Express Membership Rewards
From concert tickets to VIP lounges, Amex delivers experiences that money can’t buy (unless you’re an Amex cardholder, of course). That’s why their customers spend 43% more annually than other credit card users.
Example: Dropbox’s Referral Program
Dropbox’s “invite friends, get storage” strategy is simple but brilliant. It grew their user base from 100,000 to 4 million in just 15 months.
Bottom Line:
Loyalty programs aren’t just nice-to-haves—they’re essential. Over half of customers say they’re more likely to stick with brands that reward their loyalty. By keeping your program simple, valuable, and tech-savvy, you can turn casual shoppers into lifelong advocates.
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