Scale & Strategy
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Here’s what we got for you today:
How to Actually Get ROI From Your MarTech Stack
Nvidia just ate Wall Street’s lunch
How to Actually Get ROI From Your MarTech Stack
Most companies aren’t getting what they paid for when it comes to marketing tech.
Recent research shows nearly half of marketing leaders say their martech underperforms—and 44% of tools go completely unused.
The issue? Too much focus on tools, not enough on strategy, people, and integration.
If that hits a little too close to home, here’s how to turn it around:
1) Strategy over spend.
Budgets are going up, but outcomes aren’t. More software doesn’t equal more results. Stop buying features—start driving outcomes.
2) Anchor to real goals.
If your tech stack exists just to match competitors or check boxes, it’s already failing. Your tools should map directly to strategic business objectives and customer value.
3) Smash the silos.
Your martech shouldn’t live only in marketing. When it integrates across sales, CX, ops, and CRM, performance lifts across the board.
4) Invest in people, not just platforms.
Everyone obsesses over tool features—but the real differentiator is the team using them. Training and talent are the ROI engine, not the dashboard.
5) Use genAI like a power tool.
Companies heavily using generative AI are seeing serious lifts in martech performance. It's not just an assistant—it’s a multiplier.
6) Let marketing own the stack.
When marketers lead martech strategy, impact jumps by 25%. That’s because marketers understand customer flow, brand experience, and what actually drives growth.
Bottom line:
Martech isn’t a shortcut. It’s leverage. But it only works if you have the right people, the right integrations, and a strategy that goes beyond the tool itself.
You don’t need more tech. You need to make the tech you already have actually work.
Nvidia just ate Wall Street’s lunch
Nvidia became the first public company to smash the $4 TRILLION market‑cap barrier, riding a tidal wave of AI demand.
- The stock closed up 2.4% at $164 this week.
- That’s a straight‑line sprint from its $1 T mark in June 2023.
- It’s now expanding faster than Apple and Microsoft—both trillion‑dollar giants themselves.
Why it’s happening
Nvidia’s chips are the default engine room for modern AI. Own the shovels, sell to every gold‑miner, repeat. The result:
-
7.3 % of the entire S&P 500 is now Nvidia.
- Apple: 7 %
- Microsoft: 6 %
Other need‑to‑knows
- U.S. export curbs on China? Stock still bounced 74 % off April lows.
- Microsoft is on track to be the next $4 T monster—analysts think it could cross the line later this summer.
- The broader bet: AI remains the biggest tech shift in decades, and Nvidia + Microsoft are running point.
Bottom line
Nvidia just cracked $4 T while I’m over here debating if avocado toast is a luxury purchase.
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