Scale & Strategy
This is Scale & Strategy, the crypto newsletter that's more satisfying than beating your older sibling in an arm wrestle.
Here’s what we got for you today:
- Are Copyright Laws About to Get a Rewrite?
- How to Turn Audience Research into Content
- How to Get Better Results with Meta Ads Vertical Video Formats
Are Copyright Laws About to Get a Rewrite?
OpenAI and Google are urging the U.S. government to allow AI models to use copyrighted content.
Both companies submitted proposals this week, arguing that fair use protections are critical for AI innovation—and even national security.
The Arguments
- OpenAI’s stance: Blocking AI firms from using copyrighted content could put the U.S. at a disadvantage, especially against China, where developers have unrestricted data access.
- Google’s view: Copyright laws, privacy rules, and patent policies could slow AI progress. Google argues that fair use and text/data mining exceptions are essential for training models and avoiding complex content negotiations.
What About Anthropic?
Unlike OpenAI and Google, Anthropic’s proposal focuses on security rather than copyright. They’re urging the government to:
- Assess AI models for national security risks
- Strengthen export controls on AI chips
- Improve energy infrastructure to support AI growth
Meanwhile, AI companies—including OpenAI—are facing lawsuits over allegedly using copyrighted content without permission.
The New York Times, authors like George R.R. Martin, and even YouTube have accused AI firms of scraping their data without consent.
The copyright debate is heating up, and the outcome could shape the future of AI development.
How to Turn Audience Research into Content
Marketers love talking about knowing your audience. Some even go the extra mile—conducting interviews, analyzing surveys, and digging through reviews and Reddit threads.
But collecting research is just step one. The real question is: How do you actually use it?
1) Identify Content Triggers in Audience Research
Every question your audience asks highlights an information gap. Look at:
- Social media comments
- Customer service logs
- Community discussions
Reviews reveal common frustrations, while the language people use—terms, analogies, and phrasing—should shape your content.
Also, pay attention to what they’re already consuming. It’s a strong signal of their interests.
2) Turn Insights into Content Frameworks
Once you’ve identified key questions, structure your content around them:
- Common problems? Provide clear solutions.
- Misconceptions? Break them down with facts.
- “How do I…?” questions? Create step-by-step guides.
- Product comparisons? Offer side-by-side breakdowns.
- Industry trends? Explain changes and help people prepare.
3) Validate Ideas Before Creating Content
Before you start writing, make sure your ideas will land:
- Use keyword tools to check search volume.
- Test engagement by floating ideas on social media.
- Prioritize based on audience need, value, and evergreen potential.
4) Build a Content Calendar
Now, organize your ideas by format and publishing order.
- Create content clusters that progressively build knowledge.
- Stay seasonally relevant when appropriate.
- Repurpose content—turn blog posts into social snippets, newsletters, or even podcast topics. Could a research report become an infographic?
Great content starts with great research. But the real impact comes from turning insights into action.
How to Get Better Results with Meta Ads Vertical Video Formats
Reels aren’t just for food challenges and morning routines.
When used strategically, they can drive both discovery and conversions. Here’s how to make them work for your Meta Ads.
1) Optimize Reel Placement
Start broad—test different content across Reels placements and analyze the results. What drives performance versus engagement?
Once you spot a winning trend, refine and scale. Test, learn, repeat.
2) Pay Attention to Your Ad’s “Safe Zones”
Meta’s interfaces are getting busier, which means text and logos can easily get blocked.
To maximize clicks and engagement, position key information in safe zones—avoiding buttons, captions, and overlays. A well-placed call to action makes all the difference.
3) Embrace Creative Variation
Not all creatives perform the same way. Some drive shares, others drive conversions. Do you know which of yours does what?
- High-converting content? Use it for retargeting.
- A niche topic performing consistently? Consider turning it into an evergreen ad.
Reels thrive on experimentation. Once you find what works, lean in, refine, and scale.
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