Scale & Strategy
This is Scale & Strategy, your business dehumidifier (we remove fog and increase clarity).
Here’s what we got for you today:
- How to Get LLMs to Talk About You
- Is That Agency Worth It? Ask This First
How to Get LLMs to Talk About You
There are two main ways to make AI keep saying your name:
1. Get mentioned in context-rich content
Translation: show up in blog posts, news articles, Reddit threads, and other places AIs actually read from. LLMs pull these sources into answers when they’re using live web results.
The more often you’re name-dropped in relevant, high-quality content, the more likely the bots are to remember you.
Easy wins: guest posts on industry sites, smart comments in niche conversations, or campaigns worth journalists writing about. Bonus points if you can sneak into articles already getting cited (think “Top 10” lists).
2. Publish in-depth content about your business
AI doesn’t guess — it connects dots. Give it dots. Detailed pages on your site that explain what you do, how you do it, and why it matters make you easier to surface for nuanced questions.
Feature breakdowns, use cases, comparison guides — they all help LLMs understand you.
And for the love of rankings, make sure your best pages are crawlable and indexable.
Bottom line: AI mentions aren’t about hacks. They’re about making sure your brand exists in the places AI already trusts — and giving it content worth repeating.
Is That Agency Worth It? Ask This First
We’ve all done it — sign a big check, cross our fingers, and slowly watch the agency relationship fade into polite disappointment.
Amanda Natividad has a one-line cure for that:
“Who on our team is going to own this project, and how will we define success?”
It’s deceptively simple, but it forces two things most teams skip:
- Clear ownership. One person, in-house, with the authority to make calls, not just forward Slack messages.
- A finish line. Everyone agreeing upfront on what “success” actually means.
Most agency projects die from a slow bleed of unclear ownership. No decision-maker means no decisions — and that means delays, miscommunication, and results that drift off course.
Give your project owner real power. If they can’t greenlight changes, they’re just a messenger, and messengers kill momentum.
Then lock in the definition of “done.” Without it, you’ll never know if you’re winning or just burning budget.
Before you hire your next agency, ask the question. If you can’t get a strong answer, you’ve already got your answer.
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Our mission is to help as many business operators as possible, and we would love for you to help us with that mission!
