background

Scale & Strategy

5x weekly newsletter join 95,000+ readers! At Scale & Strategy We are all about Entrepreneurship, Business Strategy, Technology, and marketing.

20 Underrated Qualities to Look for in Candidates And 50+ Questions to Surface Them

Scale & Strategy together with Belay This is Scale And Strategy, the daily newsletter that’s like a BizOps piñata - whack it open and savor the sweet, sweet pieces of knowledge. Here’s what we got for you today: 20 Underrated Qualities to Look for in Candidates And 50+ Questions to Surface Them Most teams say they want “high performers,” “mission-aligned operators,” and “team players.” Useful, but vague. In a market where hiring is hyper-competitive and interview volume is high, those labels...

How to measure your customers’ “stickiness”

Scale & Strategy together with Lighthouse This is Scale & Strategy – the newsletter that maintains what psychiatrists have called “an unhealthy fixation” on business, so you can become a smarter operator! Here’s what we got for you today: How to measure your customers’ “stickiness” Anthropic’s IPO wouldn’t be about the cash How to measure your customers’ “stickiness” Yes, it sounds like something cooked up in a questionable product meeting, but it’s a real metric that matters. Stickiness is...

The secret to closing more deals? Apparently… talking louder.

Scale & Strategy This is Scale & Strategy, the ‘noise-cancelling headphones’ of business newsletters. Here’s what we got for you today: OpenAI throws itself into “Code Red” after Google’s latest flex The secret to closing more deals? Apparently… talking louder. OpenAI throws itself into “Code Red” after Google’s latest flex OpenAI is officially in scramble mode. According to reporting from The Information, Sam Altman told employees the company is entering a full-on “code red” sprint to level...

DeepSeek’s new models are going straight at GPT-5 and Gemini 3 Pro

Scale & Strategy together with ZeroBounce This is Scale & Strategy, the newsletter that catches you up like a blue shell in Mario Cart. Here’re the quick highlights from the week: LLMs won’t get us to AGI, says Sutskever DeepSeek’s new models are going straight at GPT-5 and Gemini 3 Pro LLMs won’t get us to AGI, says Sutskever The generative AI boom has been built on one mantra: scale it and they will come. But a growing chorus of top researchers now thinks the industry may be climbing the...

The Best Interview Questions We've Ever Published

Scale & Strategy together with Belay This is Scale & Strategy, the newsletter that catches you up like a blue shell in Mario Cart. Here’s what we got for you today: The Best Interview Questions We've Ever Published Over the years, we’ve gathered standout interview questions from leaders across every discipline. These are the ones that consistently reveal top performers and help you hire people who actually elevate the team. Why This Matters Hiring is still the most painful, high-stakes...

People are quitting social platforms at scale. Here’s why it matters.

Scale & Strategy together with Notion This is Scale & Strategy, the map and compass of business newsletters (we show you what’s ahead). Here’s what we got for you today: People are quitting social platforms at scale. Here’s why it matters. How to combat email fatigue People are quitting social platforms at scale. Here’s why it matters. There’s a mass social media breakup underway. Search data shows nearly 2M Americans a month are actively looking for ways to delete their accounts. Before you...

How to Tell If Google’s AI Max for Search Is Actually Pulling Its Weight

Scale & Strategy This is Scale & Strategy. We are back! Hope everyone who celebrates dad a Happy Turkey day! Here’s what we got for you today: How to Tell If Google’s AI Max for Search Is Actually Pulling Its Weight AI Chatbots Want to Handle Your Holiday Shopping How to Tell If Google’s AI Max for Search Is Actually Pulling Its Weight Ever since the beta started eating budgets, everyone’s been trying to decode what AI Max is doing behind the curtain. Ginny Marvin laid out what it is, and Anu...

What we learned from 180 Google Ads

Scale & Strategy together with Billo This is Scale & Strategy, the heart rate monitor of business newsletters (we help you check the market’s pulse). Here’s what we got for you today: What we learned from 180 Google Ads Altman senses ‘rough vibes’ as Google pulls ahead What we learned from 180 Google Ads A study from WordStream broke down 180 top-ranked Google Ads to see what actually moves the needle. The patterns are about as straightforward as it gets. “Today” dominates. It showed up in...

AI regulation is turning into a full-contact sport

Scale & Strategy together with Vanta This is Scale & Strategy, the hydraulic press of business newsletters (we pack everything you need to know into an easy daily read). Here’s what we got for you today: AI regulation is turning into a full-contact sport Google drops Nano Banana Pro, its next-gen imaging model AI regulation is turning into a full-contact sport The AI policy landscape is getting messier by the hour. The Trump Administration is reportedly weighing an executive order that would...

Protecting your PPC budget from competitor brand terms

Scale & Strategy together with Peec AI This is Scale And Strategy, the daily newsletter that’s like a BizOps piñata - whack it open and savor the sweet, sweet pieces of knowledge. Here’s what we got for you today: Protecting your PPC budget from competitor brand terms Kids shouldn’t use chatbots for mental health — but they’re going to anyway Protecting your PPC budget from competitor brand terms Watching budget meant for high-intent users get siphoned off by competitor searches is brutal....